The BMV-TV Screen is divided into 5 main sections as shown below. The content in each section is dynamically updated in real-time based current branch wait time, demographics and other conditions.
Section A – BMV wait queue of next 5 people in line; Customers will watch constantly to see their name.
Section B – Main Video Area; A compilation of video segments (see description on next page).
Section C – Acknowledges the sponsor of the currently running video segment and displays a summary closed caption of what is happening.
Section D – Static Advertisements and real-time information such as weather.
Section E – Scrolling news and Ad crawl.
Multiple high-value, high-return opportunities exist for advertising and sponsorship in BMV-TV. These opportunities are listed below. Each advertiser / sponsor can select in which branches the advertisement is displayed.
Video Segment Sponsorship
| Sponsor acknowledgement in (10-15 second) intro – Ties show together
Video Segments – 1-2 minutes “edutainment” segment running in Section B.
Video Ad / Acknowledgement –15 second Video “commercial” or acknowledgement for each 2 minute video segment.
Sponsor Acknowledgement - Appears below video (in Section C) for full duration of video segment. Reinforces sponsor message and provides summary closed captioning as needed. |
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Advertisement
Displayed in Section D for 15 seconds in middle-left panel (static, HTML or flash content).
Large Advertisement
Displayed in Section B for 10 seconds in main video area (static, HTML or flash content).
Scrolling Advertising Message
Scrolls across the bottom of the screen (Section E) in between Indiana and BMV news.
Text Messaging
Allows the direct response to customer text messages with coupons, information or any other customer-specific information.
Instructions are displayed on BMV-TV (e.g. “Text ‘ZOOM PIZZA’ to ‘94545’ to receive a Tasty Pizza coupon on your cell phone”)