Frequently Asked Questions

Yes, all of our advertisers are allowed to change their advertising at no additional cost.

Lodging/Casino:

 

Dining:

 

Truck Stops/Trucking Services:

 

Tourism (CVB, Chamber, Non-Profit Organizations):

During an initial meeting or phone conversation, our staff will consult with you to understand your target geographic markets, available budget and locations where space is available. Following this discovery process, we can assemble a proposal that best matches your needs.

Rest-Area Advertising: No additional charge. 

 

BMV-TV:

Video Advertising: If you supply the video and commmerical, there is no additional charge. Charges would apply if we were to produce your video and commercial.

 

Logo Ad: No additional charge.

 

Scrolling Ad: No additional charge. 

We continually receive positive feedback from numerous clients regarding their success with our advertising solutions. Below are just a few examples of our ongoing feedback.

 

Biaggi's, Amy Goddard, Corporate Marketing Manager: As the challenges of the restaurant industry increase, so too has the importance of finding new ways of reaching customers and driving traffic through our doors. The ability to utilize the ZOOM LBS Traveler Information Network in several of our markets has given us a unique opportunity to deliver a time-appropriate, focused message to a captive audience during (or perhaps just before) the decision making process...increasing the number of potential guests into ACTUAL guests.

 

Isle of Capri Hotel & Casino/Rhythm City Casino, Donyelle Devore, Marketing Manager: The Isle of Capri and Rhythm City are excited about the opportunity this brings to reach the transient/tourist customers traveling the Interstates. We see this as a cost-effective way to reach out to customers that are looking for a place to stop and eat, stay overnight and/or have a little fun.

 

Kelly Wise, Wise Motels: For the first year, I have was impressed with the results and am encouraged to see the continued improvements and tweaking ZOOM LBS has done since I have been involved in this project. They have made it much more valuable in terms of tracking the results you're getting through their media. I am excited to be trying it again this year to see if we can continually improve upon our results.

 

Amana Colonies Convention & Visitors Bureau, Kristie Wetjen, Director: We were looking for a presence on I-80. Knowing that we could not afford a billboard campaign statewide from Illinois-Nebraska, this was a much more cost-effective option for us. We are happy with the ability to track the success of the campaign and are happy with the results we have seen.

 

Greater Des Moines Convention & Visitors Bureau, Penelope Pugh: The Greater Des Moines CVB is happy to partner with ZOOM LBS. Their rest-area wireless internet and kiosks help highway travelers discover more aabout our area and hopefully get them to spend more time in greater Des Moines.

 

The rest-area program started as a pilot project in 2004 with the Iowa D.O.T. Following successful completion of the pilot period, the program was expanded Statewide and has continued to evolve ever since. We now have exclusive agreements in place with (8) State  D.O.T organizations.

 

The BMV-TV program is offered in Indiana only as part of an exclusive agreement with the Indiana Bureau of Motor Vehicle Division. It is new in 2008.

Rest-Area Advertising: Generally, our clients sign a (12) month advertising agreement. For seasonal businesses, we will engage in (6) month advertising agreements.

 

BMV-TV Advertising: The best rate value is with a (12) month agreement. We do offer (3) & (6) month agreements on BMV-TV for a slightly higher monthly rate.

 

The term of the advertising agreement will begin from the date your ads are actually placed live and NOT from the signing date.

 

Billing Terms:

1.) 50% will be invoiced immediately and due upon receipt

2.) The remaining 50% will be invoiced once you approve your ads and they are placed "live"

The number of ad page views per month varies depending on the rest-area location. Our busiest rest-areas average ________ ad page views per month, and the overall statewide average is ____________ad page views per month. We know that many travelers are actually looking for trraveler related services. In fact, approximately 1/3 of all travelers that view our kiosk ad page will click on a specific ad to learn more about our our advertisers.

ZOOM LBS, a subsidiary of ZOOM Information Systems, headquartered in Ft. Wayne, IN, is the nation's leading provider of extremely cost-effective, captive audience digital advertising solutions at State D.O.T rest-area and Bureau of Motor Vehicle branch locations. For a complete corporate overview, please visit www.zoominfosystems.com

 

ZOOM LBS has satellite office locations in Waukesha, WI & Dubuque, IA. Feel free to contact our offices at anytime for additional information.

 

Dubuque, Iowa- 563.581.2488

Waukesha, WI- 262.385.2301

Our advertising is purchased "ala carte" and per location, meaning that you can choose the types of advertising you would like, as well as which locations you would like ads placed at. There are several factors that constitute final pricing, including number of locations, package incentives, non-profit discounts, etc...

 

In general, rates for our rest-area Traveler Information Centers range from $900-$2,340 annually per location, and include advertising on both Wi-Fi & kiosk screens. Non-profit discounts are also available. With our BMV TV program, rates range from $630-$2,160 annually per location.

We welcome the opportunity to visit with you further about our unique & extremely cost-effective advertising opportunities. Our representatives would be happy to visit with you via phone, or in person while in your area. We also conduct regular Web-Based presentations where we can share our computer screens with you while you sit at your desk.

 

1.) Visit the "Contact Us" Section of this site and submit your request for additional information. Your request will be forwarded to the appropriate representative. 

2.) Contact one of the following individuals directly via phone or e-mail:

 

 

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Currently, we our services are "live" or in the process of going "live" in Florida, Iowa, Indiana, Michigan, Minnesota, Nevada, Pennsylvania & Texas. Agreements with numerous additional states are also pending.